Under this new ruling, online discount retailers may be a thing of the past. This I disagree with. As I was telling anitra and nightskyre Saturday night, buying from a brick and mortar store is a luxury that should cost more than buying online. I choose to pay for this luxury. Some don't. That's Capitalism. Amazon will have to agree to sell at MRRP (Manufacturer's Required Retail Price) or not at all. That's why it will be good for Rising Phoenix Games or Your Move Games in the short term.
But in the long term, the option of buying cheap anywhere will vanish, unless buying used or buying from Wal*Mart. If RPG or YMG buys product that they are contractually obligated to sell at MRRP, they may have to eliminate the V:tES discount I get at YMG, and may even no longer be able to clear their shelves of crap that doesn't sell. If the Manufacturer requires you to sell Boondoggle: The Dust Gathering at $5/pack, and you have 1000 packs leftover, you cannot mark it 10% off without risking getting sued. And every trick the small retailer will come up with to get rid of crap product: raffles, gifts, etc., will eventually be made breach of contract. This ruling only helps the CEOs of large corporations and the Oligarchic Politicians whose pockets they line.